First published on Linked In on the 28th September 2018.
I do not know about you, but I find people giving me
instructions to “Go to our website and follow the Lynx…” a bit confusing. Here is a Lynx, where is it going next? Into the forest I expect to hunt for his or her
lunch.
![Image result for lynx cat](https://www.telegraph.co.uk/content/dam/news/2017/08/09/135803529-lynx1-NEWS_trans_NvBQzQNjv4BqZgEkZX3M936N5BQK4Va8RWtT0gK_6EfZT336f62EI5U.jpg?imwidth=450)
(Image from The Telegraph, thank you.)
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